Post by account_disabled on Feb 19, 2024 0:29:46 GMT -6
Is having two forms on a page in plain view of your readers’ eye scan patterns all that crazy? It could potentially increase the number of conversions on your page. Eliminate Choices When a person is confronted by too many choices, many times they succumb to analysis paralysis. One Saturday, Sheena Iyengar, a researcher at Columbia University set up a free tasting booth to allow customers to try jam. She had 24 flavors available for tasting. The next Saturday, she set up six flavors available for tasting. According to her book The Art of Choosing, when she had 24 flavors, 60% of the customers stopped by to taste, but only 3% bought something.
When she had six flavors, 40% of the customers stopped by, but 30% bought Buy TG Database something. This turned out to be an increase in sales of 600%. Unfortunately, most landing pages have far too many options. Marketers and business owners are reluctant to eliminate the choices they give their readers. Features like the navigation bar, side bar, and links to internal pages are distractions from the main focus of your landing page. On your landing page, decide on the one thing you want your reader to do and eliminate all other deterrents. If a person wants to leave your page, they can always hit the back button. 5 Common Landing Page Tactics and the Science behind why they Work.
No navigation bar. No side bar, and no links to internal pages. Ask for Less information A popular refrain from the experts is “ask only for the information you need right now to move the transaction forward.” But why is that? Dan Zarrella at Hubspot researched 40,000 web forms from their customers and discovered that the conversion rate increased by 50% simply by reducing the number of form field from four to three. 5 Common Landing Page Tactics and the Science behind why they Work - Ask For Less Information As the number of form fields increases, conversion rates decrease slightly.
When she had six flavors, 40% of the customers stopped by, but 30% bought Buy TG Database something. This turned out to be an increase in sales of 600%. Unfortunately, most landing pages have far too many options. Marketers and business owners are reluctant to eliminate the choices they give their readers. Features like the navigation bar, side bar, and links to internal pages are distractions from the main focus of your landing page. On your landing page, decide on the one thing you want your reader to do and eliminate all other deterrents. If a person wants to leave your page, they can always hit the back button. 5 Common Landing Page Tactics and the Science behind why they Work.
No navigation bar. No side bar, and no links to internal pages. Ask for Less information A popular refrain from the experts is “ask only for the information you need right now to move the transaction forward.” But why is that? Dan Zarrella at Hubspot researched 40,000 web forms from their customers and discovered that the conversion rate increased by 50% simply by reducing the number of form field from four to three. 5 Common Landing Page Tactics and the Science behind why they Work - Ask For Less Information As the number of form fields increases, conversion rates decrease slightly.