Post by account_disabled on Jan 24, 2024 2:11:18 GMT -6
We have pain. Some clients use call tracking only to listen to call recordings. It's like hammering nails with a microscope. How to prop up a rickety bedside table with a volume of Nietzsche. Every time a marketer ignores other call tracking capabilities, one little analytics fairy dies. Call tracking is designed to increase profits and reduce advertising costs. Why not take full advantage of its capabilities? Reading time 10 minutes Scenario #1. No calls? Scenario No. 2. The budget quickly disappeared. What to do? Scenario #3. Lots of junk calls Bottom line This summer we conducted a study among call tracking users and discovered an interesting thing. Many people still use call tracking only to monitor their sales team.
In their Fax Lists opinion, call tracking is needed to: listen to how managers process applications; test and correct conversation scripts; conduct debriefing and work on errors. make sure that managers answer not in monosyllables, but in detail. All! This is of course very important and necessary. But this is not what call tracking services are created for. Or rather, not only for this. First of all, call tracking is an automatic method of determining the advertising source from which the call was made. It serves to understand the effectiveness of campaigns, optimize your budget and increase sales. No other technology will be able to link the call and the advertising that led to it. And this is what makes call tracking unique.
Using call tracking only to monitor managers is like buying a powerful gaming laptop and playing Solitaire on it. call tracking As a Ringostat client noted : “For me as a marketer, this is the most important thing. It’s not so much just listening to a conversation - this can be done, in principle, with any number and with any telephony. And clearly track where the people who end up signing up for a consultation come from.” Indeed, you can listen to audio recordings of conversations in a regular virtual PBX. In the interface of the standard cloud telephony service you will see: what phone number the client called from; which employee answered the call and to which number; date and time of call; connection timeout; how long did the call last? There you can listen to the recording of the conversation. Now let’s compare it with a call tracking service.
In their Fax Lists opinion, call tracking is needed to: listen to how managers process applications; test and correct conversation scripts; conduct debriefing and work on errors. make sure that managers answer not in monosyllables, but in detail. All! This is of course very important and necessary. But this is not what call tracking services are created for. Or rather, not only for this. First of all, call tracking is an automatic method of determining the advertising source from which the call was made. It serves to understand the effectiveness of campaigns, optimize your budget and increase sales. No other technology will be able to link the call and the advertising that led to it. And this is what makes call tracking unique.
Using call tracking only to monitor managers is like buying a powerful gaming laptop and playing Solitaire on it. call tracking As a Ringostat client noted : “For me as a marketer, this is the most important thing. It’s not so much just listening to a conversation - this can be done, in principle, with any number and with any telephony. And clearly track where the people who end up signing up for a consultation come from.” Indeed, you can listen to audio recordings of conversations in a regular virtual PBX. In the interface of the standard cloud telephony service you will see: what phone number the client called from; which employee answered the call and to which number; date and time of call; connection timeout; how long did the call last? There you can listen to the recording of the conversation. Now let’s compare it with a call tracking service.